How might we support potential
customers in finding
the ideal digital twin products?

How might we support potential customers in finding the ideal digital twin products?

Wemb is a South Korean software development company that sells digital twin and AI-related solutions in the global market. As the importance of digital twins grows and the internal sales approach for their products evolves, there has been an increasing need to effectively attract new customers.

In response, we refreshed the brand and redesigned the company’s website concept and structure to expand customer touchpoints.

Wemb is a South Korean software development company that sells digital twin and AI-related solutions in the global market. As the importance of digital twins grows and the internal sales approach for their products evolves, there has been an increasing need to effectively attract new customers.

In response, we refreshed the brand and redesigned the company’s website concept and structure to expand customer touchpoints.

Timeline

Mar 2024 - Aug 2024

Mar 2024
- Aug 2024

Role

User Interviews
Journey Mapping
Sketching
Wireframing
Site Architecture
Screen Flows
Visual Design

User Interviews, Journey Mapping, Sketching
Wireframing, Site Architecture, Screen Flows
Visual Design

Platform

Branding
Website Design

Branding and Website Design

Tool

Figma
Adobe XD
Adobe Illustrator
Zoom
Teams

Figma, Adobe XD, Adobe Illustrator, Zoom
Teams

Before you read

What Digital Twin is?

Digital twins are virtual representations of physical assets or systems that use real-time data to enhance performance and decision-making. They allow organizations to monitor operations and predict outcomes, improving efficiency and innovation across various industries.

Problem Discovery

The current website misses the mark on Digital Twins and customer engagement.

WeMB added information to the website individually as products were developed, leading to a lack of overall consistency and a weak information structure. As a result, customers struggle to find products that best suit their needs.

“How might we showcase Wemb's Digital Twin value to drive customer acquisition?”

Project Require Scope

Collaborated with the founders of WeMB to redefine the goals for better alignment with customers.

Business Objectives

  • Complete rebrand focused on Digital Twins

  • Strengthen recognition of individual products

  • Increase customer inquiries and acquire new customers

Customer Goals

  • Discover industry-specific software and products

  • Review case studies of solution adoption by other companies

  • Make quick inquiries and expert recommendations

Constraints

  • Aligning the client's diverse needs with clear structure and design solutions

  • Organizing unrefined internal feedback into a consistent and cohesive design

My Responsibilities

  • Leading stakeholder meetings and conducting competitive analysis

  • Leading the design process (wireframing, visuals, prototyping, layouts, etc.)

Defining Wemb's Rebranding Vision

What identity does Wemb aim to create?

What identity does Wemb aim to create?

Through more than five in-person meetings with Wemb's CEO, head of sales, and design team, we gained insights into Wemb's rebranding goals and the shift from a solution-centric sales approach to a product-specific sales approach. This helped us identify the key areas to focus on during the redesign.

"I want WeMB's products to be as recognizable as Microsoft Teams or Excel."

"I want WeMB's products to be

as recognizable as Microsoft Teams or Excel."

WEMB aims to boost product recognition
by clearly communicating each product's identity and showcasing successful case studies to build credibility and drive demand.

WEMB aims to boost product recognition by clearly communicating each product's identity and showcasing successful case studies to build credibility and drive demand.

"We want to be recognized as the NO.1 company in the Digital Twin field."

"I want WeMB's products to be

as recognizable as Microsoft Teams or Excel."

WEMB seeks to solidify its position as a digital twin expert by showcasing its proven success and extensive experience. The current website is lacking, requiring a stronger presentation.

WEMB aims to boost product recognition by clearly communicating each product's identity and showcasing successful case studies to build credibility and drive demand.

Validating with users and industry
Validating with users and industry

Through interviews, we learned about potential customers and identified key focus areas.

Through interviews, we learned about potential customers and identified key focus areas.

Customers seek practical and intuitive information.

Customers seek practical and intuitive information.

Customers seek practical and intuitive information.

Customers are more interested in how digital twin technology is applied in real-world environments, such as smart cities, manufacturing, and construction, rather than its complex concepts. To aid this understanding, visual representations like diagrams or actual implementation screens are necessary.

The technology's value is shown through success stories.

The technology's value is shown through success stories.

The technology's value is shown through success stories.

Customers want to gain trust in how digital twin technology can contribute to their business by seeing successful use cases from actual clients. For example, it’s important to show specifically how a digital twin product was implemented in the energy sector and the results it achieved.

Customers want expert consulting.

Customers want expert consulting.

Customers want expert consulting.

Customers seek expert advice to understand whether the technology can be integrated into their business, and if it is compatible with other platforms or technologies.

Defining Target Audience
Defining Target Audience

The personas' needs offered key insights that shaped Wemb's website architecture.

The personas' needs offered key insights that shaped Wemb's website architecture.

Nicole, 40

Nicole, 40

Nicole, 40

Digital Transformation Specialist
/ Logistics Company

Digital Transformation Specialist
/ Logistics Company

Digital Transformation Specialist
/ Logistics Company

About

Nicole is an expert leading digital transformation in a logistics company and is currently the team leader for the 3D visualization system implementation project for a mega hub logistics center.

Needs

She wants to review specific success cases of purchasing and implementing digital twin products in similar logistics industries and seeks detailed consulting on products tailored to her company's needs.

Alex, 31

Alex, 31

Alex, 31

Safety Officer
/ Power Generation

Safety Officer
/ Power Generation

Safety Officer
/ Power Generation

About

Alex, a new safety officer at the power plant, is tasked with preparing and presenting materials on enhancing safety and efficiency through digital twin solutions.

Needs

Alex must identify key features and benefits of digital twin and AI products, compare various solutions, research their functions, and evaluate their applicability to his company's needs for the upcoming meeting.

Touch Point

Planning the journey experience played a crucial role in defining the website's purpose and encouraging inquiries from potential customers.

Planning the journey experience played a crucial role in defining the website's purpose and encouraging inquiries from potential customers.

Approaching a Solution

Empowering product decisions with clarity, metrics, and visual

Empowering product decisions with clarity, metrics, and visual

Potential customers make product adoption decisions not only based on product descriptions but also by considering case studies from similar businesses, achieved results, and sales performance. To provide smooth and effective information to customers, I focused on the following key areas:

Structured Navigation

Structured Navigation

The original 7 solutions were reduced to 4 key solutions, with information organized
in a consistent order: mini index, case studies, insights, success stories, and product pages, making it easy for users to find what they need.

Utilization of Metrics

Utilization of Metrics

By presenting quantitative metrics such as product sales figures and customer case study outcomes, we clearly showcase the performance of Wemb's products, thereby increasing trust among potential customers.

Use of Visuals

Use of Visuals

To help users intuitively understand the products, we emphasize the features of each product through illustrations. Throughout the website, icons, real-world implementation images, and diagrams are used.

Emphasis on Customer Services

Emphasis on Customer Services

We highlight information about consulting and post-sale support and provide clear calls-to-action (CTAs) to guide users in easily accessing support or consultations.

Site Mapping
Site Mapping

To effectively position the must-have features, key content was systematically organized through card sorting exercises.

To effectively position the must-have features, key content was systematically organized through card sorting exercises.

I structured the overall page layout by aligning business goals with customer needs. I organized the site so that users searching by industry or solution can easily find the information they need, while strategically placing case studies and insights throughout the site to effectively persuade potential customers.

I structured the overall page layout by aligning business goals with customer needs. I organized the site so that users searching by industry or solution can easily find the information they need, while strategically placing case studies and insights throughout the site to effectively persuade potential customers.

Information Architecture
Information Architecture

Building Authority in Digital Twin with Strategic Website Structure and Trust-Building Strategies

Building Authority in Digital Twin with Strategic Website Structure and Trust-Building Strategies

While establishing Wemb as an expert in the Digital Twin field for potential customers, I carefully structured the content layout and hierarchy to effectively deliver product and solution information, along with timely case studies. To achieve this, I went through a few rounds of iteration using hand sketching.

While establishing Wemb as an expert in the Digital Twin field for potential customers, I carefully structured the content layout and hierarchy to effectively deliver product and solution information, along with timely case studies. To achieve this, I went through a few rounds of iteration using hand sketching.

01. Hero Section

01. Hero Section

To help users intuitively understand the products, visual aids are used. Icons, real-world implementation images, and diagrams are employed to make it easier for users to grasp the technology.

02. Brand Credibility #1 - Clients

02. Brand Credibility #1 - Clients

By displaying logos of clients across various industries, we build trust and attract interest from potential clients in similar sectors.

03. Brand Credibility #2 - Utilization of Numbers

03. Brand Credibility #2 - Utilization of Numbers

Emphasizing the title of being the first in the country and updating product sales figures conveys trust and showcases the evolving brand image to potential clients.

04. What We Have #1 - Product Emphasis

04. What We Have #1 - Product Emphasis

Product key descriptions and illustrations are used to engrave each product in the minds of potential clients effectively.

05. Brand Credibility #3 - Case Studies

05. Brand Credibility #3 - Case Studies

Real-time monitoring through 3D modeling is a significant strength in the industry, so we emphasize related case studies to highlight the effectiveness and credibility of the product.

06. Brand Credibility #4 - Industry-Specific Case Studies

06. Brand Credibility #4 - Industry-Specific Case Studies

We demonstrate the extensive experience Wemb has across various industries, showing how the products and technology are applied in each sector.

07. Brand Credibility #5 - Insight

07. Brand Credibility #5 - Insight

Through media coverage of Wemb's latest news, we enhance the brand image and awareness, reinforcing trust with potential clients.

08. CTA Section

08. CTA Section

Clear call-to-action (CTA) buttons are strategically placed throughout the website, encouraging users to inquire or access additional information immediately.

Building Authority in Digital Twin with Strategic Website Structure and Trust-Building Strategies

Building Authority in Digital Twin with Strategic Website Structure and Trust-Building Strategies

The solution and product pages are structured similarly to the landing page. Each page focuses on the core messaging of the solution or product, sales figures that enhance credibility, and customer and implementation case studies. Additionally, strategically placed CTA buttons throughout the pages encourage user interaction.

The solution and product pages are structured similarly to the landing page. Each page focuses on the core messaging of the solution or product, sales figures that enhance credibility, and customer and implementation case studies. Additionally, strategically placed CTA buttons throughout the pages encourage user interaction.

Solution Page

Solution Page

01. Hero Section with CTA

02. Solution's Core Message

02. Solution's Core Message

03. Solution Architecture Diagram

03. Solution Architecture Diagram

04. Brand Credibility #1 - Utilization of Numbers

04. Brand Credibility #1
- Utilization of Numbers

05. Construction Area

06. CTA Section #1

06. CTA Section #1

07. Brand Credibility #2 - Clients purchased solution

08. Solution Product Introduction

09. Brand Credibility #3 - Solution Case Studies

  1. Brand Credibility #4 - Patents, Certifications, Awards

  1. Brand Credibility #5 - Insight

  1. Final CTA #2

Solution Page

Solution Page

01. Hero Section with CTA

01. Hero Section with CTA

02. Product's Core Message

03. Expected benefits from product adoption

03. Expected benefits from product adoption

04. Product features with icons

04. Product features with icons

05. Product Architecture Diagram

05. Product Architecture Diagram

06. Brand Credibility #1 - Clients purchased the product

06. Brand Credibility #1
- Clients purchased the product

07. Brand Credibility #2 - Product case studies

07. Brand Credibility #2
- Product case studies

08. Brand Credibility #3 - Patents, Certifications, Awards

08. Brand Credibility #3
- Patents, Certifications, Awards

08. Brand Credibility #3 - Patents, Certifications, Awards

09. Final CTA #2

09. Final CTA #2

Design System
Design System

Tech Meets Nature

Business Objectives

To emphasize WeMB's advanced technology identity, a sleek dark color scheme is complemented by the harmonious use of teal and light blue. This combination conveys the futuristic and professional image of WeMB's solutions, with teal symbolizing environmental preservation and light blue representing the evolution of civilization through digital technology. Together, these colors visually express the integration of technology and nature.

Icons and Illustrations

Custom icons and illustrations were created to simplify complex concepts like digital twin technology. For example, the digital twin icon is designed to represent a 3D model, intuitively conveying the characteristic of replicating the physical environment in a virtual space. These icons are designed with bright, vivid colors and a modern style, effectively expressing technological innovation and reliability.

Secondary

Primary

Primary

Variation

With the Eart and Mankind in Balance

With the Eart and Mankind in Balance

With the Eart and Mankind in Balance

Icons & Card

Icons & Card

Design solution
Design solution

WeMB realizes real-time digital transformation that meets the business needs of our customers.

The final WeMB Website

Navigation

Navigation

After

Before

Landing Page

Landing Page

After

After

Before

Before

Solution Page

Solution Page

After

After

Before

Before

Product Page - Digital Twin

Product Page
- Digital Twin

After

After

Before

Before

Final Outcome

Designed 50 responsive pages optimized for mobile environments. Additionally, the solution pages and the company introduction section were redesigned to reflect WeMB's updated branding.

Impact & Takeaway
Impact & Takeaway

Improving user experience through effective collaboration and information structuring

Improving user experience through effective collaboration and information structuring

By collaborating with the CEO, key stakeholders, and internal designers, I strengthened my project management skills by coordinating diverse perspectives and establishing a clear design direction. Additionally, I streamlined the original seven solutions into four core solutions, effectively structuring information and enhancing the user experience. Notably, I leveraged intuitive visualizations such as diagrams and illustrations to convey complex concepts like digital twin technology, significantly improving comprehension.

  • Enhanced the structured navigation and emphasized customer success stories across the site, resulting in a 17% reduction in bounce rate and a 20% increase in visitors from digital twin-related keywords.

  • Enhanced the structured navigation and emphasized customer success stories across the site, resulting in a 17% reduction in bounce rate and a 20% increase in visitors from digital twin-related keywords.

  • Optimized CTA placement throughout the site, leading to a 15% increase in user inquiries.

  • Optimized CTA placement throughout the site, leading to a 15% increase in user inquiries.

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© 2025 Designed by Kibin Park

Made with homemade blueberry muffins

Let's grab coffee together!

© 2025 Designed by Kibin Park

Made with homemade blueberry muffins

Let's grab
coffee together!

© 2025 Designed by Kibin Park

Made with homemade blueberry muffins